Mr. Mordechai Bignitz, CEO and Chairman – OWC Pharmaceutical Research Corp.

motiMr. Mordechai Bignitz has been the CEO and President of OWC Pharmaceutical Research Corp. since July 15, 2014. Mr. Bignitz has extensive experience in the management of investments and financial systems, accounting and taxation. Mr. Bignitz is involved in economic and financial consulting to companies in the field of technoogy. He is a seasoned financial manager, with over 30 years’ experience in investment management, specializing in all aspects of the planning and execution of deals at every level and much more. Mr. Bignitz served as CEO of Geffen Green Energy Ltd. and  as a director of Leader Capital Markets Ltd. (TASE: LDRC) and Leader Holdings & Investments Ltd. (TASE: LDER).

Mr. Bignitz is a CPA, holds a BA in Accounting and Economics from Tel-Aviv University and completed the Executive Program in Management and Strategy in Retail at Babson College in Boston.


Jeffrey Friedland, Advisory Board Member – OWC Pharmaceutical Research Corp.

Mr. Jeffrey Friedland is an emerging market pioneer. Friedland Global Capital Pte Ltd. was one of the first American investment banks to establish a presence in China, and he can now be found on the forefront of the global cannabis industry as an investor as well as business owner.

In his book “Marijuana: The World’s Most Misunderstood Plant”, Mr. Friedland dives into the world of medical marijuana, discussing the plants history, what we know and what we still hope to discover. Mr. Friedland has been a frequent speaker at conferences and events, including speeches to individual and institutional investors on investments, emerging markets, and the global cannabis industry.


One World Cannabis Ltd. was founded by a team of experts across a variety of fields, including medicine, research, social advocacy, and business, all of whom have direct knowledge of the medical benefits of cannabis and are dedicated to making it available to patients around the world.



Ziv Turner, VP Sales and Business Development OWC Pharmaceutical Research Corp and Managing Director of One World Cannabis Ltd.

img_6308-268x300Mr. Turner is a proven entrepreneur with extensive business development expertise, as well as significant experience within the international business community. A successful engineer, Mr. Turner has 20 years’ experience working in senior management positions for leading telecom companies.

Beginning 1995, he was head of sales for various leaders in the telecommunication industry. His responsibilities included establishing turnkey operating profit centers with regional partners, negotiating with local governments in the APAC countries, establishing OEM, and other partnerships with global integrators and distributors, and implementing regional sales and training programs. Mr. Turner is also the founder of Vocavu, an internet content company.


Dr. Med. Yehuda Baruch, Director of Research and Regulatory Affairs – One World Cannabis Ltd.
img_63-255x300Dr. Baruch served as Head of the Israeli Ministry of Health’s Medical Marijuana Program from 2003 through 2013 where he spearheaded the efforts on regulation, chaired the indication committee, secured Helsinki Approvals for medical research, and managed regulation of patient licensing and dosage. He has extensive experience in researching medical cannabis, most notably for its effect on PTSD.

From 2004 until recently he served as CEO of Abarbanel Mental Health Center in Bat Yam, Israel. Prior to that, he was the director of Israel’s Ministry of Health medical management division, and director general of Be’er Yakov Mental Health Center. He has taught at Ben-Gurion University of the Negev and Tel Aviv University’s Sackler School of Medicine.


Alon Sinai, Chief Operating Officer (COO) – One World Cannabis Ltd.
img_6330-273x300Mr. Sinai is a retired Lieutenant-Colonel from the Medical Corps of IDF (1987-2013), and completed the NATO School Oberammergau program (NATO’s premier individual training and education facility at the operational level). Most recently he served as Head of the Doctrine, Instruction and Training Department, where he was responsible for commanding and developing emergency medical facilities, writing professional doctrine and literature for the IDF Medical Corps and working with foreign militaries. Mr. Sinai is currently pursuing his Ph.D. in Health Systems Management at Ben-Gurion University of the Negev, where he previously earned an MA in Health Systems Management and a B.EMS in Emergency Medicine.


Shmuel De-Saban, Chief Finance Officer (CFO) – One World Cannabis Ltd.
img_6277-229x300A Certified Public Accountant, De-Saban brings 19 years of financial experience in various industries to his role in the Company. De-Saban practices as CPA (IL) and runs a full-service CPA firm in Israel. Prior to joining One World Cannabis, De-Saban served as CFO and Controller for several organizations, and acquired experience in US GAAP accounting, SEC reporting, financial planning and analysis, tax and investor relations. De-Saban graduated with a degree in Economics at Tel-Aviv University and Accounting (CPA) at Bar-Ilan University.